Pop-Tarts have a sugary filling sealed inside two layers of thin, rectangular pastry crust. Most varieties are also. Although sold pre-cooked, they are designed to be warmed inside a. They are usually sold in pairs inside (previously foil) packages and do not require refrigeration. Pop-Tarts is Kellogg's most popular brand to date in the United States, with millions of units sold each year. They are distributed mainly in the United States, but also in Canada, Finland, Ukraine, the United Kingdom, Ireland, and New Zealand.
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